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...commercial art and fine art... I have been working in Tokyo and NY as a graphic designer for over twenty years. In the mass media of communication, I think that commercial art of advertising consists of authenticity, sympathy, articulation, and brief (exact) meaning. For example, a poster displayed on the subway wall has a function to convey information to the consuming public. It's character must distinguish itself from other companies'. Also, it must be impressive, even if forgotten two months later. I concentrate on the customers' needs. I have so many rules, and so many obligations in the commercial arts field. The experiences teach me something to use in the fine art field. I recognize the difference between commercial art and fine art. In the fine art world, I feel that the art work exists without reward. It comes from an artist's pure desire. The fact, I can't help creating art works in the early morning or middle of the night, is nothing do with the consuming public. |
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